Your website acts as the digital storefront of your business, it showcases everything your company has to offer which is why it’s essential for it to be attractive, responsive, and user friendly. As well as your website looking professional, there are lots of other factors leading up to the decision of whether a potential customer will invest in your products or services.
A Clear Message
Make sure that when a new user visits your website they know exactly what your business does, and what you are selling. If your products or services aren’t clear you’re less likely to convert visitors into customers, and your page will be easily forgotten. Your brand should also be consistent throughout your website, from the home page to the contact form and everything in-between.
Just because your website works great on a laptop doesn’t mean it will work as well on mobile phones. Unless you have built your website with mobile screen formatting in mind there is a big chance that your website will look unprofessional, and might not even be usable on mobiles.
The split of people using desktop computers and mobile devices to search the web is around 50/50, so if your website isn’t optimised for mobile users then you could be missing on half your potential customer base. So, if you want to make sure that your website is accessible to a wider range of potential customers and that your visitors will have a smooth user experience, make sure you have spent some time on mobile optimisation.
Invest in SEO
Enlist the help of an experienced SEO agency who knows how to implement on-site and off-site optimisation, and who can market your website efficiently.
If you have a smaller business that doesn’t mean you can’t compete with the larger companies out there, and if you rank on the first page of a search engine (such as Google) you’re far more likely to get page visits and therefore more likely to get customers.
If you want more information on SEO and how it can help your business, check out our recent blog post!
Check Your Website
How long has your website been live? Does your website still accurately reflect your business? Is all the information relevant and up to date? These are things you need to be asking yourself regularly.
If your website is outdated or isn’t focusing on the right things then it will have a negative effect on any potential customers, and so won’t be serving its purpose.
A Clear Call to Action
Is it clear what products or services you are selling? Is it easy for customers to find out the information they need?
If a user comes to your site it’s probably because they’re interested in what you have to offer, so it’s important to make sure they can easily find a way to complete a transaction or get in touch. Key sections of your website, such as the contact forms, purchase instructions, and login/register buttons, should all stand out so potential customers don’t have any issues when browsing.
In conclusion, it is important to regularly check that your website is compatible across a variety of devices, is user friendly, and clearly conveys the message of your business, and SEO is important, but if your website isn’t a good reflection of your business then it won’t help bring in business.